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Logos are one of, if not the most important graphic available to any entity. The logo is just like the fingerprint of a company or organization, as it is the one thing that when seen, even with no details or explanation, can tell the whole story behind it. It is the most identifying factor in any organization. In most cases, unless the client has a very specific idea of what they want their logo to look like, such as the featured "Proseat" Logo which was intended to resemble the "Superman" logo, a designer will provide the client with a number of varying, rough ideas, allowing them to see different possibilities, before a design is finalized and brought to life.
